Meet the Founder

Joy Sybesma

JOY’S MISSION IS TO MAKE HIGH PERFORMANCE SUSTAINABLE SO THAT SUCCESS AND JOY SCALE TOGETHER.

To get there, leaders have to reimagine corporate people leadership. Developing better leaders isn’t a box to check -- it’s an investment in the core driver of business success and the highest-leverage opportunity a business has for sustained growth.

And yet, most HR departments are overwhelmed, saddled with an impossible scope, and given insufficient support.

True leadership promotes trust, clarity, and progress, not burnout, confusion, and attrition.

As the Founder & CEO of ScaleJOY, Joy works with CEOs, executive teams, and people leaders who know the old models of HR and leadership development no longer work — and are ready to build what’s next.

Your company, your teams, your people -- they won’t benefit from an off-the-shelf, plug-and-play offsite or manager training curriculum. They need development solutions that are custom-built to your values, corporate structure, and position in the marketplace. 

That’s Joy’s specialty.

Joy was a Chief People Officer to two global technology organizations as they scaled rapidly. She brings more than 20 years of experience across leadership development, talent, and organizational effectiveness in high-growth, high-stakes environments. Her work sits at the intersection of business performance and leadership, with a sharp focus on helping leaders build their internal capability to lead, align, and make decisions — without over-relying on external experts.

Joy is widely known for her ability to hold complex, emotionally-charged rooms with clarity, calm, and charisma. As a facilitator and coach, she brings a deeply human, adaptive approach — adjusting in real time to what leaders and teams actually need. Whether guiding managers through skill-building programs or partnering with executive teams during moments of tension, transition, or growth, Joy helps leaders move from conversation to concrete outcomes in real time.

Her background as an operator gives her work uncommon practicality. Leaders describe Joy as: deeply competent, genuinely caring, collaborative, instinctively talented, optimistic, and uniquely incisive and insightful. She has a rare ability to context-switch quickly, surface what’s really happening beneath the surface, and guide groups toward alignment and action. Participants consistently rate her programs as relevant, actionable, and energizing, even in the most challenging moments.

Contact Joy

Lead Better. Grow Smarter. Build the Company You Dream Of.

Time for Joy is a monthly dose of clarity, connection, and leadership tools—curated for CEOs, Chief People Officers, and anyone building people-first companies..

Sign Up Here